Sue is president of Think Customer, a ground-breaking consulting practice pioneering innovative strategies to create customer-obsessed organizations. She is also is co-author with Roger Dow, President and CEO of the Travel Industry of America, of Turned On: Eight Vital Insights to Energize Your People, Customers and Profits, a pragmatic guide to build customers for life, hire and keep great people and enhance shareholder value.

She is described as a no-nonsense business coach who thinks like a customer and tells it like it is. She cuts through the hype of today's buzzwords and inspires action. Known for her elegant simplicity, timeless wisdom and hard-hitting advice, Sue will move you and your team to action. An innovator by design, a pragmatist at heart, Sue delivers results.

Sue's compelling insights come from hands-on experience in the retail, high tech, healthcare, manufacturing, financial services, small business and hospitality industries. Founder of Apple University, former President of The Tom Peters Group and co-founder of Jim Whittaker Discovery Camps, Sue is well-known for moving leaders from insight to action. Speeches, seminars and consulting services feature pragmatic ideas to build an unassailable competitive advantage.

To inspire leaders to stretch their boundaries and their imagination, Sue recently co-founded Discovery Camps with Jim Whittaker, first American to summit Mt. Everest and former CEO of the outdoor retailing giant, REI. Designed to foster radical innovation and creativity in business, Discovery Camps explore what it takes to drive the competition crazy and tap the full potential of people. “Sue believes "there is no limit to the service, quality, and innovation that turned-on people can deliver.”

Articles by Sue Cook:

• The New Reality: Think like Customers, Innovate, Optimize Results