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Unlike many agency and branding professionals, Scott Deming knew early on in his career that great advertising alone was not going to build and sustain a powerful brand. Advertising was merely an awareness vehicle. If his clients were to truly grow their companies and create a powerful, emotional brand, they would do so by focusing more on relationships. They would do so by creating the ultimate customer experience and turning each and every customer into an evangelist. Factoids: Scott Deming is CEO and founder of RCI, a national marketing and communications company. He is a founder and Board of Directors member for Service Nation and Service Roundtable – the largest independent contractor service group in the world, headquartered in Dallas, TX. Scott also sits on the Board of Trustees for the Leukemia and Lymphoma Society and is on several other marketing and communications boards for charitable organizations such as The Children’s Miracle Network, The Central NY Center for Children’s Cancer and Blood Disorders and Upstate Medical Center awareness committee for a new Children’s Hospital. Scott’s company has received numerous awards, including The Business Journal’s business of the month and Most Inspiring Business of 2000. Scott is a member of the PEA, Psychic Entertainers Association – a worldwide organization of the best minds in mentalism, committed to preserving and enhancing the art of psychic entertainment. Scott is a proud member of the National Speakers Association. |
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