Rick is currently serving on the Boards of Directors for five corporations and associations. After authoring and developing The Retail Technology Assessment Survey and The Retail Store Assessment Survey, online assessment applications designed for small to medium sized retailers, he created The Retailer's Advantage, a membership website devoted to helping independent retailers improve their businesses.

Rick holds the CSP (Certified Speaking Professional) designation from the National Speakers Association, an elite rank held by only 7% of professional speakers. Rick is a past President of the New England Speakers Association and he has been a featured speaker in 49 states, on four continents, delivering over 1900 presentations.

Rick has authored nine books, two training videos, and a six‐hour audio program. Retail Business Kit for Dummies, published by Wiley, Inc., became the #1 selling retail how‐to book in the United States in January 2002 and is now in its 2nd edition. Laugh & Get Rich: How to Profit from Humor in any Business, published by Specific House, has been critically acclaimed as a must read for its insightful outlook at our entertainment based society, and has been translated into Japanese, Chinese, and Korean. The Essential Online Solution: The Five Step Formula for Small Business Success, published by Wiley, Inc. is a primer for business owners on creating ecommerce success. He is also the author of Rick Segel’s Retail Inventory Control Solution: Open to Thrive and The 5000 BEST Sale & Promotional Names & Ideas Ever Compiled, co‐author of Retailing in the 21st Century and most recently, he authored WOW Them into Your Store: The Art and Science of Creating Powerful Promotions and Sensational Sales and Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships, both published by Specific House.

Rick also has much experience with the media and has appeared on TV, radio, and in many print articles. His down to earth, streets‐smart approach to business makes him a crowd pleaser wherever he goes.

Articles by Rick Segel:

• Selling is Servicing and Servicing is Selling
  
• How Do We Keep Our Employees Motivated?
  
• A Retailer`s Paradox
  
• The Forgotten Headline