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Rick Maurer?s approach to leading change is unique: "Knowing how to work with resistance is key to turning skepticism and opposition into support. If leaders understand resistance, it can often be avoided before it occurs, and this understanding enables leaders to redirected processes when a change is about to derail." Rick Maurer specializes in explaining how people can initially avoid resistance to change, how they can avoid inadvertently making matters worse by increasing resistance to change, and how to apply the building blocks of successful change strategies. Rick Maurer?s latest book is Making a Compelling Case for Change, published in April of 2004. This book explains how successful changes in organizations have one important thing in common: the people who have a stake in the outcome see the need to change. Due to the popularity of Rick Maurer?s message, CNBC, NBC Nightly News, the Wall Street Journal, Investor?s Business Daily, Fortune, USA Today, The Economist, Industry Week, Nation?s Business, and many other trade publications have sought his opinion. Rick Maurer?s clients included Deloitte & Touche, Fannie Mae, Freddie Mac, America Online, IBM, Syngenta, Charles Schwab, Verizon, the National Education Association, NASA, Tulane University Hospital, and Kaiser Permanente. Rick Maurer consults with managers and staff from organizations as diverse as AT&T, National 4-H Council, Adventist Healthcare, Lockheed Martin, MTV Networks, the District of Columbia Public Schools, the government of Guyana, the International Monetary Fund, as well as many federal and local agencies.
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