Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.

In 1981, Rick Barrera founded his speaking, consulting, and training firm to identify and teach the distinctions' industry leaders how to produce exceptional results. His clients loved his message and encouraged Rick to put his concepts into writing. His first three business books include:"Non-Manipulative Selling", "Collaborative Selling", and "The Dollars and Sense of Exceptional Service Delivery." Rick's most recent book "Fast Forward, How Today's Best Companies are Meeting the Need for Speed" was published in 2001.

In his consulting work, he has discovered that it is most often processes, systems, and structures that thwart optimal performance. He has focused his research on these issues and has developed breakthrough solutions that have accelerated the demand for his speaking and consulting services.

Rick Barrera combines a provocative style with researched, documented, and relevant content to keep the most discriminating companies coming back for more. Each year he delivers over 100 keynote addresses to companies such as Abbott Labs, AT&T, AutoZone, Caterpillar, Ford, IBM, Intel, Merrill Lynch, and 3M. Many of his clients engage Rick's consulting and training team to accelerate the pace of their innovation and to maintain the momentum created by his speaking.

With his unique ability to simplify the most complex issues facing companies today, Rick Barrera has a n immediate and profound impact on his audience. His passion for truly understanding the company and industry he is addressing, along with his trademark approach to customization, is unparalleled in the speaking industry. His depth of corporate experience, research, and education have given him the unusual gift of appearing to be an industry insider to even the most experienced clients.

Rick teaches companies how to accelerate the process of innovation in a way that creates profitable and sustainable change – change that allows companies to engage their potential and their future. Audiences find the Barrera experience enlightening, entertaining and rich with content.

Professional Memberships

• Meeting Planners International
  
• Sales & Marketing Executives
  
• National Speakers Association
  

Honors, Fellowships and Certifications

• Certified Speaking Professional, National Speakers Association, 1986
  
• Certified Time Management Trainer, Time Management Center, 1984
  
• Certified Trainer, Performax, 1983
  
• Mary Ann Ferguson Award
  
• Bell Award, Sales & Marketing Executives
  

Comments from clients illustrate the results Rick Barrera achieved. Rick develops every presentation with the customization only talked about by other speakers. Because his programs mean more to your audience, the ideas are easier to implement and will generate the thoughts and actions you want to generate real change.

Presentation Topics

• Collaborative Selling
  
• Rethinking Customer Service: Create Customer Identity in a High Tech World
  
• It Takes All Kinds
  
• Fast Forward: Meeting The Need For Speed
  
• The Peak Performer's Attitude
  
• The Patterns of Peak Performers
• Warp Speed: Winning and Losing At The Speed of Light
• E-Business: The New Economics of Information, "Doing Nothing is NOT a Strategy!"
• Strategic Business Design: Innovation Unleashed!
• Leveraging Your Intellectual Capital: Untapped Revenue Opportunities