He also writes frequently for the Wall Street Journal. His research, teaching, and consulting expertise spans the areas of strategic marketing, marketing productivity, marketing ethics, and stakeholder-based marketing.

In 2003, he was cited as one of “50 Leading Marketing Thinkers” by the U.K.-based Chartered Institute of Marketing. Sisodia consults with and provides executive seminars for companies in various industries. Clients have included Sprint, Volvo, and IBM, to name a few.

He coauthored The Rule of Three in 2002 with Jag Sheth. Other recent books include Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (2006) and Does Marketing Need Reform? (2006), also with Jag Sheth.