After graduating from the University of California, Irvine with a degree in Political Science, Peter went to work for a nationally recognized sales trainer. During the next five years, he lived in 25 major cities and performed over 2,000 training sessions in every industry.

Then he was hired by a Southern California advertising agency to offer seminars for Realtors. These seminars focused on a radical new concept: Personal Marketing. When steadily increasing numbers of financial advisors began attending these seminars, Peter realized the entire financial services community was begging for a marketing revolution. Soon, he left to start his own firm - Millennium Advertising.

Millennium Advertising employs the finest designers and writers to craft the financial services industry's most innovative marketing. The agency has met every conceivable marketing challenge for an impressive collection of clients - with hundreds of financial advisors representing every major firm in the industry.

In 2001, Peter Montoya Inc. was launched to offer Peter's Personal Branding concepts to all types of small businesses. Through public seminars and private presentations, Peter educates tens of thousands of business owners yearly. He delivers more than 100 speeches each year and spends half the year on the road interfacing with clients.

Peter Montoya is the author of The Personal Branding Phenomenon and the publisher of Personal Branding Magazine. His previous book, The Brand Called You, has become a landmark in this relatively new discipline. As founder and president of Peter Montoya Inc., the only advertising agency specializing in Personal Branding, Peter and his staff help people use their Personal Brands to rise to new professional heights. He and his wife Lynn live in California.