Whether it be from offices in New York, Paris, Brussels, Tokyo, Hong Kong or Seoul, an integrated approach to brand building (through disciplines such as product design, graphic design, and architecture) makes it possible for the firm to best meet the needs of its clients both locally and globally. Desgrippes Gobé Group's success results from a combination of an innovative approach to consumer research and the development of tools such as BrandSense and BrandFocusâ which allow clients to understand purchasing behaviors.

After extensive studies in the field of graphic design, Mr Gobé graduated from the École Professionnelle de Design Industriel in Paris. His broad experience in packaging, structural design, and architecture has attracted a multifaceted mix of apparel, beauty, and consumer brand corporations. Mr. Gobé created the concept of "total presence" in branding when the business was still highly specialized and created brand design strategies that engage consumers emotionally at different points of the brand experience. Clients include Coca-Cola, Air France, Estée Lauder, Ann Taylor, Victoria's Secret, IBM, Gillette, Brooks Brothers, Reebok, Gatorade, and Starbucks, among others.

Marc is a frequent speaker at worldwide trade association conferences that focus on marketing and design, including Columbia Business School, The AIGA Brandesign Conference, the Clio Award Ad China Show 2003, DNR Menswear CEO Summit, Metropolis Wonderbrands Conference, the Fragrance Foundation, the Strategic Research Institute, and The Conference Board, among others. Marc has also been invited to address top managers on Emotional Branding in corporations such as L'Oréal, Montblanc, Estée Lauder, Procter & Gamble, Motorola, Lexus, AOL, 3M, General Mills, Richemont, and Peugeot.

Marc Gobé has been profiled in and has written articles for The New York Times, Chief Executive Officer, Leaders, Brandweek, Women's Wear Daily, DNR, Harper's Bazaar, The Economist, and Mirabella. He was also interviewed by the ABC News radio station.

Marc Gobé has received numerous design awards from publications and institutions such as ID magazine, Interiors, Graphis, VM+SD, The Brand Design Association, The Art Directors Club, and Clio. He was also selected as a finalist in the 1998 Entrepreneur of the Year competition.

Mr. Gobé is a member of the AIGA, the American Association of Advertising Agencies, The Art Directors Club, and the Fragrance Foundation. He has served on the board of the Brand Design Association and has recently been invited to join the IBM Marketing Advisory Board.