Jonathan serves as a director of GOOD Worldwide and formerly served as CEO. Under his leadership, Jonathan stewarded the company from its origins as a magazine publishing business into a diversified media company and lifestyle brand. Founded in 2006, GOOD creates media at the intersection of entertainment and relevance. Its products currently include the award-winning print title, GOOD Magazine; an online destination updated daily with fresh editorial and short-form video features; and a series of custom publishing products including The GOOD Sheet distributed exclusively in Starbucks locations across the US.

Prior to his appointment to GOOD, Greenblatt co-founded Ethos Brands, the business that launched Ethos Water, the premium bottled water that helps children around the world get clean water. In 2005, Starbucks Coffee Company acquired Ethos Water, making it one of only a handful of non-coffee businesses the company has purchased in its 30-plus year history. Greenblatt served as vice president of consumer products, scaling Ethos through more than 6,000 Starbucks stores across the US. The brand presently is distributed across North America in Starbucks locations and other premium retail outlets.

Greenblatt also co-founded Ethos International, the nonprofit arm of Ethos, and served on the board of directors of the Starbucks Foundation where he developed Ethos’ global investment strategy that has invested millions of dollars to bring clean water to communities in need around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India, and Kenya. Ethos is projected to invest more than $10 million through 2010. Ethos also reaches the nearly 40 million consumers visiting Starbucks stores each week, educating them about the world water crisis and thereby planting the seeds for widespread activism and social change.

A former government official specializing in international economics, Greenblatt recently served on the Technology and Innovation Team of the Obama-Biden Presidential Transition effort. In this role, he helped to shape the agenda for the incoming Administration on issues related to civic engagement, national service and social entrepreneurship. He also served as an aide in the Clinton White House and US Department of Commerce, focusing on economic and commercial trends in emerging markets in Asia and Latin America as well as post-conflict economies. This work took him around the world where he saw firsthand the challenges of global development, including the world water crisis, and how this issue impacts the lives of billions of people. Before joining the Clinton Administration, Greenblatt worked in Little Rock, Ark. on Gov. Bill Clinton's first successful presidential campaign in 1992.

Along with his public service and work in private industry, Greenblatt has been a leader in the nonprofit sector. He has served as a senior advisor on global development and water issues to international institutions and nonprofit organizations. He developed the strategy for the United Nations Foundation’s Global Water Challenge, the landmark cross-sector initiative developed to create interdisciplinary models to address the global water and sanitation crisis. He also is a senior advisor to the X PRIZE Foundation, the leading nonprofit organization in the world specializing in prize philanthropy. In this role, Jonathan led the effort to design a global competition to explore market-driven models to alleviating poverty through the sustainable delivery of essential services such as power and water to isolated and impoverished communities in developing countries.

Greenblatt participates on several corporate and nonprofit boards, including RESTORE Products, the H20 Africa Foundation, and the African Leadership Foundation. Greenblatt was appointed to the UNICEF Global Water and Sanitation Task Force in 2006 and serves as chairman of the Equitable Globalization Committee of the Pacific Council on International Policy. He is a member of the 2007 Class of Henry Crown Fellows of the Aspen Institute and was named a Next Generation Fellow by the American Assembly. He also serves on the Advisory Boards of The Corporate Sustainability Initiative at Duke University, The Institute for Global Leadership at Tufts University, and The Graduate School of Political Management at George Washington University. Greenblatt can be found on Twitter and in the blogosphere where he serves as a contributor to the award-winning blog, Worldchanging.com and has written for The Huffington Post, SocialEdge, USAService, among other websites. He has been interviewed and profiled in diverse media including Business Week, Chicago Tribune, Conde Nast Portfolio, Investor’s Business Daily, Los Angeles Times, Los Angeles Business Journal, National Public Radio, Public Radio International, The New York Times and The Wall Street Journal. He recently co-hosted Collaboration Now, a CNBC special on corporate social responsibility, with television personality Donnie Deutsch.

Greenblatt is a member of the faculty at the Anderson Graduate School of Management at UCLA where he developed and currently teaches its course on social entrepreneurship. A frequent speaker on issues of branding and sustainability, Greenblatt has delivered remarks at numerous high-profile events including the 2006 Aspen Ideas Festival; the 2007 Social Entrepreneur Summit of the World Economic Forum; the 2007 Hilton Foundation Humanitarian Symposium, the 2008 PUSH the Future conference, the 2008 Sustainable Brands International Conference, and the 2009 MIT/Caltech Enterprise Forum.

Greenblatt earned a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Arts cum laude from Tufts University.

He lives with his wife, Marjan, and their two sons in Los Angeles, Calif. He is a proud member of Red Sox Nation (West) and considers his greatest professional achievement to be his work as an umpire for the 1989 Little League World Champions who hailed from his hometown of Trumbull, Connecticut.