Prior to the formation of her own practice, she was a senior consultant to customer relationship management thought leaders, Don Peppers and Martha Rogers. Elizabeth helped develop the firm’s methodologies and conducted business development and consulting activities for the firm for nearly ten years. She has written numerous articles on CRM and contributed to a Peppers and Rogers textbook for corporate executives and MBA students.

She has conducted vision and strategy sessions, training, and keynotes for such companies as AAA, Anthem Blue Cross Blue Shield, Bayer, BEA Systems, Bentley Software, Boise Cascade, CarlsonWagonlit, Ford Motor Company, Hewlett Packard, Houghton Mifflin, Lowe's Home Improvement, Meredith Publishing, Oracle, Pivotal, Roche, Sears, Siemens, Seton, and Wolters Kluwer.

With her strong background in financial services, she has provided innovative programs and sessions for such clients as American Express, American Bankers Association, Bank Marketing Association, Fannie Mae, Fidelity Investments, Marquette Financial Companies, Robert James Financial Services, and US Bank.

Previously, she directed and managed the South African Krugerrand Marketing operation in the US and Germany, was the US spokesperson, and made television and radio appearances on its behalf. She was also Director of Marketing at the Private Bank, Bank of Boston, Vice President of Corporate Marketing at the Bank of New England and Director of International Advertising at Diners Club International. And she worked at the Direct Marketing Group, New York, serving some of the top financial services companies in the world.

Elizabeth has an MS in Education and a BA in Sociology from the University of Pennsylvania and attended the London School of Economics.

Other Topics

• Building Customer Loyalty Through the Web Site
• Creating Profitable Customers in a Down Economy
• Building Customer Loyalty Through Various Channels
• CRM - Turn Your Call Center into a Profit Center
• Building Customer Loyalty while Increasing Share Holder Value