Doug Dayton, the man Selling Power magazine called a "sales superstar," helped transform Microsoft's OEM sales organization into one of the most effective and successful in business, by using his powerful, unique sales system known as Client-Centered™ Selling. Nationally recognized as a "techno-marketing" guru and a best selling author, Dayton has helped thousands of senior executives prepare for the impact of the Internet and e-commerce, and develop realistic business plans, cost effective marketing programs, and winning sales strategies that leverage these emerging technologies.

Dayton has consulted with over one hundred technology-driven companies, including ARAMARK, Atlantis Aerospace, LaserLink Communications, Mediqual, and the Canadian government, and has written ten books on marketing and technology, including Selling Microsoft, Total Market Domination, and his revolutionary Information Technology Audit Handbook. Dayton has been featured on CNN Financial Network, on radio stations across the United States and Canada, and in business magazines such as Sales and Marketing Management, Selling Power, InfoWeek and Fast Company.

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Doug Dayton is nationally recognized as a "techno-marketing" guru and a best selling author. He has helped thousands of companies understand the impact of the Internet and e-commerce, and develop realistic business plans, cost effective marketing programs, and winning sales strategies that leverage these emerging technologies.

Before forming Dayton Associates in 1985, Doug Dayton worked as a marketing representative for IBM, and managed Sales and Contract Support for Microsoft’s OEM Division. At Microsoft, Dayton was responsible for closing over 40 percent of the company's OEM contracts to major high-tech businesses, and he helped transform Microsoft's OEM sales organization into one of the most successful and effective in business using his powerful, unique sales system, known as Client-Centered™ Selling.

Over the last fifteen years, Dayton has consulted with leading companies and organizations, such as ARAMARK, Atlantis Aerospace, the Canadian Government, Construction Industry Manufacturers Association, Electronic Transaction Association, High Achievers Network, LaserLink Communications, Maddocks Systems, Mediqual, NORDX/Cable Design Technologies, Research In Motion, Scott Broadcasting and The Executive Committee. 

Doug Dayton is the author of Selling Microsoft - Sales Secrets from Inside the World's Most Successful Company and Total Market Domination (Adams Media). Dayton has also published over one hundred articles and reference books on emerging technologies, including Computer Solutions for Business (Microsoft Press) and the revolutionary Information Technology Audit Handbook (Prentice-Hall).

Doug Dayton is a frequent speaker at business events and has been featured on CNN Financial Network, on radio stations across the United States and Canada, and in news magazines such as Sales and Marketing Management, Selling Power , InfoWeek and Fast Company. Dayton is listed in Who’s Who in Media and Communications and Who's Who in the West.

• Total Market Domination: Supercharging Your Sales Force
• Client-Centered™; Selling: Winning Major Accounts
• Sales Secrets from Inside the World's Most Successful Company
• Critical Mass: The Impact of Emerging Technologies
• Marketing 2000: E-commerce Strategies