He earned an undergraduate business degree and an MBA from the University of Western Ontario . . . followed by 18 years at Cooper Canada, the family business. Cooper Canada became the world's leading manufacturer of hockey equipment and Canada's largest maker of both sporting goods and fine leather goods.

In 1981, Donald made a strategic decision to do something less corporate and purchased a chain of four small exercise and casual wear stores, expanding to 13 stores just as the market was maturing and declining... thus proving, once again, that an MBA isn't everything!

The mall locations were sold off leaving a small warehouse in which a bold new retail vision was born. Sales the first day were just $15… but soon, thousands of women were driving up to three hours to enjoy the unique and compelling shopping experience. In just 3 years, Donald won 7 Awards of Excellence for marketing and service innovation, including the Retail Council of Canada's Innovative Retailer of the Year.

Drawing on his real-life experience as a world-class manufacturer, retailer and tireless researcher, Donald now devotes his full time to helping companies redefine and reinvent their business to thrive in the new millennium. With wisdom, humour and a strong dose of customer reality, he delivers the “straight goods” on how to increase market share and profitability in the face of ever-stronger competition!

Donald has been awarded the prestigious Certified Speaking Professional designation, the highest earned designation in professional speaking. His Insights of Human Marketing will inform you, challenge you, disturb you, inspire you . . . and leave you with a new and powerful understanding of your business, your customers and your life!!