Today, 4th Generation Systems is one of the leading providers of employee development and sales empowerment systems to distribution companies and their suppliers worldwide. Through an integrated curriculum of blended learning practices and strategic coaching, 4th Generation Systems helpsclients develop top performers who align behind the company vision and define success around customer-focused measures, such as retention, loyalty, and perceived value.

In addition to leading 4th Generation Systems, Dirk is one of the nation’s most requested and highest-rated business speakers. He provides timely, pertinent information to organizations on the topicsof customer focus, sales motivation, and market leadership. He is a passionate, energetic and entertaining presenter and has been featured on international speaking tours addressing groups on sixcontinents.

His presentations are often followed by workshops and learning systems to build more long-termteam commitment to a company’s vision and customer focus, which is how 4th Generation Systems was founded.

Dirk’s personal mission is to make a real difference for his clients, employees, stakeholders and community. In addition to leading his growing businesses, Dirk has managed to complete three Ironmantriathlons. Dirk is also a philanthropist. In 2000, he founded The LEO Foundation, a charitable organization committed to helping adolescents make the right choices to become positive contributors tosociety. He then started We Do Care in 2004, a non-profit, non-political organization that provides tangible support for our men and women in uniform, veterans, and military families. Dirk has a bachelor’sdegree from Western Illinois University, Macomb.

More About Dirk

Professional business speaker, author, educator, consultant and owner of four growing businesses, Dirk Beveridge is an experienced proven business executive whose international business consulting firm serves clients such as: General Motors, Continental Grain, Häagen Dazs, W.R. Grace, Union Oil, John Deere and other quality businesses. He lectures at the Management Institute School of Business, University of Wisconsin, and is ad-hoc faculty at several other universities.

As one of the top twenty business speakers in the country, Dirk has provided timely, pertinent information to the likes of IBM, UPS, TransUnion, Andersen Windows, PNC Bank, Western Wireless, Jostens, Case, NYNEX, Dow Jones, The Young Presidents Organization, Allied Van Lines, Texas Instruments, Radio Shack, Chicago Title and Trust, Radio Advertising Bureau and many other recognizable organizations. Each year since 1987, this passionate business speaker has been featured on international business speaking tours addressing groups on six of the world's continents.

Expertise - "Proficiency In A Particular Field"
This knowledgeable business speaker is the author of the best selling book Sales Management: Why the Best are Better, and contributing business expert for CNN, USA Today, Inc. Magazine and others. All information provided by Dirk is timely, pertinent to today's market and acknowledged as impacting numerous firms' bottom line results.

"Thank you! Your segment at our International Meeting was the best job of customization we've ever experienced from a guest business speaker. Your preparation prior to the meeting and your pace during the presentation indicates you are the hardest working man in the business."
Richard Maddoz, Vice President-Sales
Blue Bird Bus Company

Content - "Significant Meaning"
More than a business speaker, this international consultant by job description spends a minimum of 2 days a week, 20 weeks a year in the field, world wide, observing, listening, and studying business. Beyond academic theory, 100 percent of the information, insights and tools provided are currently applied in a multitude of businesses.

"All employees are very excited about the impact you made on them. As always, your presentation skills were phenomenal and you keep people on the edge of their seats for every minute. You have made a tremendous impact, one which will go a long way to achieving our bottom-line results for many years to come."
Charles A. Laverty
Chairman, CEO & President, CURAFLEX
Inc. Magazine 1993 Entrepreneur of the Year

Challenge - "To Ask For Something "
Dirk's "tell-em-like-it-is" business presentations address the meeting participants in a demanding and direct manner. Most meeting participants believe it is the presenter's responsibility to perform. Dirk's presentation clearly places the responsibility to perform on the meeting participants' shoulders, demanding they look at themselves and their performance objectively. No other business speaker gets the same results.

"Fantastic job! You achieve all we hoped for and more! Our guys are fired up and ready to begin the process - and that's the operative work, process. Most presentations are events that conclude with the ovation. Our work is before us."
Tom Williams
Director of Marketing, Morgan Distribution