Cam’s programs and concepts are the result of more than eight years’ extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting—sometimes surprising—and always valuable.

Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.

In 1996 he founded Marston Communications. Originally his clients engaged him to conduct surveys, focus groups, and research on both their customer and employee bases. Cam’s results revealed significant generational differences that his clients had never recognized.

In June, 1997, Time magazine brought Generation X and the generational differences to the forefront of American debate with the cover article “Great Xpectations.” Marston read it and realized his findings were the same ones the article discussed. Soon after that he gave his first presentation on generational differences in the workplace. Using the research he himself had conducted within organizations and the explosion of information on this newly-identified generation appearing all over the media, Marston began exploring generational differences in the workplace and presenting his findings across the globe.

In 2005 Marston gave more than 100 presentations which reflects the ever increasing demand for information on the generations. Today his clients range from small, local associations, to national convention audiences of more than 3,000, to a handful of Fortune 500 senior executives in a corporate boardroom. His first book, Motivating the “What’s In It For Me” Workforce, was published in October, 2005.