• Avoiding the five common mistakes most companies make
• How to identify and eliminate customer punishing policies
• Four easy steps to conflict resolution
• Developing and deploying a customer advocacy program
• How to lead your market in customer service

Innovation Management
Based on Webb's innovation training book, Turn on the lights.

• Developing market-leading products
• Innovation planning
• The better mousetrap myth
• Fast tracking new product development
• Market-based product design

Future of the Healthcare Marketplace
Based on Webb's new book, The Cost of Being Sick.

• The responsibility gap
• The seven key predictions of the healthcare  marketplace
• Success drivers of healthcare-related products
• Developing next-generation market planning