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1. Generational Marketing & Advertising Strategy - how to understand each generation’s unique core values and attitudes, and the influence of those values and attitudes on each generation’s consumer, career, and lifestyle decisions. Keynotes, seminars, and research for companies and individuals in marketing, advertising, PR, communications, the media, nonprofits, fundraising, customer service, and more. Seminars include examples of TV spots, print ads, direct mail, and case studies that target specific or multiple generations: Silent Generation; Boomers; GenX; and, Millennials. Best presentation I’ve seen at any conference – I just wanted more! 2. Bridging The Generation Gaps In The Workplace - how to understand each generation’s unique core values, and the influence of those values on each generation’s workplace and career attitudes and decisions so as to (1) recruit and retain the best employees from each generation, (2) manage them, (3) maximize their fulfillment and productivity, and (4) enhance intergenerational cooperativeness and understanding amongst all employees. Keynotes, seminars, and research for companies and individuals in human resources, personnel management, recruitment and retention, benefit plan administration, and other HR disciplines. “Bridging the Generation Gaps in the Workplace is one of the best seminars ever presented to our members. Chuck's presentation is dynamic and thought-provoking. His well-researched information casts a new light on how to deal with age differences in the workplace.” 3. “Five Generations, One America” - a joyous, memory-filled keynote that takes the audience on an emotional stroll down Memory Lane, through the all-important formative years of each generation. Perfect for that big event when you’re looking for that magical, spellbinding, and unforgettable speech. “To hear a young man speak so knowledgeably about times and occurrences during his ‘grandmother’s’ days was awesome. I felt like I re-lived part of my life just listening to you.” |
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