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TOPICS:
Marketing
Human Resources
Advertising/Public Relations
Media/ Broadcast/ Print

FEE CATEGORY:
5.0k to 10.0k


    "We have been able to implement generational strategy in how we define our consumers and target them through ads and promotions, as well as in the product development stage. Very beneficial. Your presentation has helped us to get all generations reading the Bible!"
    Melinda Van Kirk, Marketing Coordinator – Bibles Division
    Zondervan Publishing, Grand Rapids MI

    “The telephone in the Utah Ad Fed office has not stopped ringing since Wednesday afternoon, with members and guests passing along their compliments on your presentation. There is a lot of excitement about the information you provided.”
    Dee Ann Budge, Executive Director
    Utah Advertising Federation

    “I think we deserve to be proud that on a day when participants heard presentations from both (Federal Reserve) Chairman Greenspan and President Bush, most of the feedback we heard was about how good our session was.”
    Robert Olson, Research Dir. Institute for Alternative Futures. Arlington, VA
    Facilitator for Mr. Underwood’s Presentation & Work Sessions

    “The theories that Chuck Underwood espouses have significant application to the political process. In the future, I believe generational considerations will transcend traditional demographic information in importance. Politicians and political campaigns alike would benefit greatly from this information and Chuck’s insights.
    Chip Gearhart, Vice President – Government Affairs
    KMK Consulting, Cincinnati

    "Chuck has a grasp on generational content that makes heads nod with newly found understanding. Time flies when he's talking, and everyone wants to learn more. The material is important for everyone to understand; manager, marketer, parent or grandparent can all gain a better understanding of how others think and why. Everyone is engaged in the discussion-- the room was alive with participation. I did a staff evaluation of his work: our team, even the most skeptical, graded Chuck's presentation a 10 out of 10 on all points.”
    DeeDee LeGrand, Founding Partner
    BRW LeGrand Public Relations, Denver CO

    “It is truly amazing the way you can broad-stroke 79-million people (GenX) in a generation and get it so right. I was fascinated….”
    Fran Dicari, Partner/EVP
    Barefoot Advertising. Cincinnati

    “The best MVCC speaker in my 12 years of attending training sessions.” “Everyone, including management, should attend.” “Timely presentation”. “Knowledgeable - and he left out his personal beliefs!” “Sensitive to audience”. “Good clear ideas and examples”.
    Compilation of individual comments from audience evaluation forms Paid-admission seminar, Dayton, OH

    "Our members are all senior marketing executives. Chuck Underwood was viewed as one of the most dynamic and relevant speakers we have ever had in eight years. He is amazing!"
    John Burnett, President
    University of Denver Marketing Roundtable

    “Mr. Underwood elicited an incredible amount of enthusiasm and excitement on the part of the delegates. He received an exceptional amount of compliments. He was especially helpful in responding to individual concerns, keeping the group focused, and using his television/production background to suggest ways their plans might be effectively implemented. Mr. Underwood is an outstanding speaker with a tremendous breadth and depth of knowledge…. He obviously has conducted extensive research….”
    Sally Natchek, Director of Research/Development.
    International Foundation of Employer Benefit Plans. Brookfield, WI

    Just a few of Chuck’s clients:

    Procter & Gamble
    Coca Cola
    State Farm Insurance
    AAMCO Transmission Dealers Association
    Time Warner Cable
    Sonesta Hotels Corporation
    United States Army
    National Association of State Retirement Administrators
    California Professional Firefighters
    Florida Public Relations Association
    Group Voyagers Travel
    New York Press Association
    Radio Advertising Bureau
    Zondervan Publishing
    Culver’s Restaurants
    Veterans Administration Medical Centers
    Holder Construction Company