Are you an entrepreneur, executive, or a manager charged with creating a business plan, but don't know where to begin? Don't worry! With Business Plans For Dummies as your handy reference, you'll find quick, easy solutions to all of your planning dilemmas. Equipped with tips, techniques, and expert advice, you'll develop a dynamite business plan like a pro in no time!

Inside, you'll discover how to

• Assess your company's goals and objectives
• Create a mission statement that clearly positions and identifies your business
• Identify and understand the needs of your customers and clients
• Scope out the competition and differentiate your business from the crowd
• Understand the financial stuff -- from number crunching to budgets to forecasting
• Develop a plan conducive to marketplace changes and advancements
• Shape your organization and invest in your company's people

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