WAYS TO WOW!!! How to Really Impress Your Customers and Keep Them Coming Back
Learn the little things we can do that impress our customers to the point of being true believers. These are the things that make your customers talk about your store to create the all important word of mouth advertising that we all long for. These little things aren't anything--they are EVERYTHING, ranging from the personal call, to the way the store is arranged, to the attitude of the employees, to the thank-you note after the sale. These are proven techniques, not from just the biggies, but a collection of the best creative business ideas that will separate you as one of the leaders.
ROMANCING THE CUSTOMER... BECAUSE BUSINESS IS ABOUT RELATIONSHIPS
Romancing the Customer uses love and romance as the metaphor to attract and retain customers. It explores those things that turn off our customers and describes those details that turn our customers on and keep them coming back. This program uses the principles of romance and applies them in real life business scenarios. By using the stages of love and relationships, attendees will learn how customers think and react and understand what motivates them to enter and stay in a business relationship.
HOW TO MAKE MORE MONEY IN BUSINESS TODAY
In order to survive and thrive in business today you must be able to utilize every tool in your arsenal, reducing your expenses while increasing your sales. Discover the secrets of making money in business today and understand how these techniques have changed over the last few years.
HOW TO THRIVE DURING A SLOWING ECONOMY
Businesses can thrive during economic downturns and recessions if they know the right strategies to use. Economic slowdowns create opportunities when competitors cut back their marketing efforts, suppliers are more willing to negotiate, and lower interest rates prevail. Doom and gloom will become a selffulfilling prophecy for those who believe in them.
MILLION DOLLAR ADVERTISING IDEAS . . . ON A SHOESTRING BUDGET
This seminar will explore all forms of advertising media including newspaper, magazines, radio, TV and direct mail. The strengths and weaknesses of these five areas will be highlighted along with basic "how to's" that make advertising affordable and create an image larger than life with a limited budget.
CUSTOMER SERVICE . . .WHO NEEDS IT???
Customer service is a differenciator that separates your business from the rest of the pack. Learn why we give it, how we give it, and when to give service that will turn ordinary customers into fanatic followers. Learn the 7 secrets of controlling expectations that are the key to great customer service.
EFFECTIVE SUGGESTIVE SELLING
Good sales people get compliments from customers and produce results. Weak sales people tell us how they don't want to be pushy but get complaints. Why? Discover the answer in this results-oriented sales training program that makes the sales process fun and non- threatening for both the salesperson and the customer. This program is for both the experienced pro and the newest rookie, designed in Rick's classic laugh and learn style.
FIND ‘EM, HIRE ‘EM, AND KEEP ‘EM
If a company does all the right things, but one employee insults a customer, it’s all for naught. Without the right people we cannot survive, let alone grow. This offbeat shirtsleeves program recognizes that traditional means don’t work during a hot and highly competitive job market.
IT'S MORE THAN JUST PRICE or THE PRICE IS RIGHT
Did you know that the "price" of an item ranks third after service and selection? Do you put too much emphasis on the price of the products in your store? How do you price your merchandise for the most profit? This program is a comprehensive look at the issue of price where the attendee will examine the importance and techniques of pricing merchandise to increase business and the profit margin.
STREETSMART NEGOTIATIONS: WIN/WIN AND BEYOND
Negotiation skills have become critical in business today. This seminar will highlight the top ten principles of Streetsmart Negotiations where the theory of negotiation meets the real world. Presented in Rick Segel’s laugh and learn style, attendees will not learn how to improve their listening skills which are critical to successful negotiation, but they will leave the seminar with hands-on techniques to improve their negotiating effectiveness.
THE LIKEABILITY FACTOR... WHAT IS YOUR LQ (LIKEABILITY QUOTIENT?) or THE ART OF ATTRACTION... HOW TO WIN THE POPULARITY CONTEST IN BUSINESS
It’s almost impossible to do business with people we dislike. It doesn’t matter how good the product is, how low the price is, how effective the service is, or how convenient the business is, we avoid doing business with people we don’t like. And if we do business with them, we are constantly looking for alternatives. This program uncovers the Likeability Awareness System to increase your Likeability Quotient. Learn the ways to have people like you, treat you nicer, buy from you, get better prices from vendors, and do extra things for you naturally and subconsciously. Learn the 5 killer categories that turn people off and how to counter our natural tendencies that create dislike and distrust.
