Although the tone of this business primer suggests a commercial version of St. Paul's epiphany on the road to Damascus, consulting firm CEO Seidman hems so closely to the familiar earmarks of the genre-powerpoint diagrams, catchy acronyms, buzzwords and inspirational stories of successful, sane corporate culture-as to engender cynicism early on. Among some compelling accounts of exemplary work environments-the General Electric Durham aircraft engine assembly plant, where nearly flawless products are turned out on flexible schedules and the honor system is arranged by self-governed aircraft technicians, represents one such utopia-Seidman fails to explore the roots of those practices or why they aren't more widely imitated (GE hasn't attempted to reproduced the Durham plant model). As such, Seidman falls short of his goal-teaching leaders how to imbue their corporate culture with moral purpose-which is sure to leave readers frustrated.

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