IFive years ago economist Paul Zane Pilzer outlined a newly-emerging $200 billion industry he called "wellness." Today that business is up to $500 billion, and it's just getting started with even greater entrepreneurial opportunities.

The Wellness Revolution (Wiley, 2002) was the "shot heard round the world" for the wellness industry. It defined "wellness" as an industry--linking tens of thousands of disparate service and product suppliers with a single cause. It showed scientists, fitness providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging, that they were part of a worldwide revolution--rather than merely a lone iconoclast inside their chosen profession or industry.

Whereas the previous edition was largely focused on large $100 million wellness companies, this new revised and expanded edition includes much more guidance for individual wellness entrepreneurs, health product distributors, physicians, chiropractors, etc. with new action items in every chapter. Major new trends include the "switching sides" phenomenon where "sickness industry" food companies such as McDonalds, Wal-Mart, and Dean Foods (SILK Soymilk) are making huge investments in fresh foods and organic foods.

The book highlights that while millions of consumers have embraced wellness, the market and need for wellness has actually expanded because millions more have moved in the opposite direction--obesity in the U.S. and developed nations rose 10 0n just the past five years, mostly among children. Sickness industry (medical) costs now exceed profits for most large employers and corporations (like GM) recognizethat wellness and disease prevention are the only viable solution to rising healthcare costs that threaten their very existence.

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You no longer need a traditional employer plan to get good, affordable health insurance. The New Health Insurance Solution can help you cut your health insurance costs in half if:

You're self-employed, an independent contractor, or your employer doesn't provide health insurance (you can probably get coverage on your own for about $94/month—a fraction of what an employer would have to pay for the same coverage)

You are employed and pay extra to cover your spouse or children under your employer-sponsored plan—you may save 50% by taking them off your employer plan

You own a small business and are getting killed by double-digit premium increases—you can now give employees tax-free money to buy their own plans and get your company out of the health insurance business

The book also explains in detail the best solutions for you if:

You can't find affordable health insurance because you or a child have an expensive preexisting medical problem (your state has a program to provide you with guaranteed coverage )

You're currently putting money into an IRA or a 401(k)—because you don't realize that an HSA is always a better option

You're unsure how you or your parents will be able to afford health insurance during retirement, or how to maximize benefits from Medicare—including the new Part D prescription drug plan The New Health Insurance Solution is the definitive guide to the new ways every American can now get affordable health care—without an employer.

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