Through this presentation you will learn about psychosclerosis, melt-down of the mind, the "yeah, but's," and a host of other counter-productive styles of living. Dr. Perry then provides a menu for living forward and introducing ways of champions into your life.

The Road to Optimism: Change Your Language, Change Your Life
Research today tells us that optimism is very powerful as a state of mind. When you are optimistic you will live longer, be healthier, recover faster from illness and be more resilient. In addition, you will significantly increase productivity, output and performance - relationships will improve and quality of life increases in value. Although this is all true, it raises the question . . .how do you do it? How do you overcome cynical pessimism and become more optimistic?

Dr. Perry has figured out a proven and unique method to guarantee "the road to optimism". He has discovered the Language Inclusion Process (LIP) which, when used, significantly changes your life.

Just deciding to become optimistic is difficult at best. Dr. Perry, however, has devised a tool, a method, a language technology that is the most powerful method available to guarantee optimism and real output in performance.

Presented are applications and practice in sales management, communication, parenting, self help, leadership, relationships and customer service. This is also the subject of Dr. Perry's new book The Road to Optimism: Change Your Language, Change Your Life, which will be out in early 1996.

In TheZone: Unleashing Your Greatest Potential
In discussing the concept of motivation, Dr. J. Mitchell Perry explains how the "critical self" can prevent you from succeeding because, as Dr. Perry notes, "Most people think they must work harder when they are not performing well. I know differently. I believe you are working too hard most of the time and are interfering with your own natural ability to surge on your strengths and recover quickly when you fall down."

How does your critical self prevent you from succeeding? In this program, Dr. Perry discusses the benefits of overcoming polarized thinking, reducing fear, and increasing cooperative and dynamic thinking. It is possible for each of us to "unleash our greatest potential" and organize our cognitive processes to create the best possible outcome: a new way of thinking.

The Art of Negotiating
Good communication is a skill; great communication is an art. Effective communication skills are fundamental for negotiating successfully. Negotiation is a major aspect of our lives, and a clarification of negotiating skills and tactics will provide the understanding and confidence required for successful negotiations. The dimensions of communication and the motives associated with speaking and listening are discussed, and their influence on successful negotiation is explored. Dr. J. Mitchell Perry shows how the art of negotiating is an exhilarating and challenging experience to be anticipated, accepted, and enjoyed.

Differentiate Yourself in the Marketplace Through Leadership, Quality, and Customer Service
As we find ourselves in the midst of the information age dominated by our high-tech/high-touch society, we have also experienced a tremendous increase in individual initiative, entrepreneurship, and small business. There are many vital considerations to differentiating yourself and your organization, including leadership, quality, and customer service.

Dr. J. Mitchell Perry presents methods for differentiating yourself through extraordinary customer service: perceived product quality, what customers look for, first impressions, "Moments of Truth." Use these elements to enhance your professional relations with customers. Remember, if you want to be exponentially different (instead of incrementally better), look to your customers!

Effective First Impressions: Building an Image
Most of us have only one chance to impress others with the significance of our input or the impact of our presence. If the first impression fails to elicit a favorable response, it is very possible that the opportunity will either pass or be seriously diminished in value. Dr. J. Mitchell Perry discusses ways to achieve immediate, positive acknowledgment and create a favorable and memorable reputation over the long term.

Effective Speaking: Powering Your Presentation
The idea of public speaking causes great anxiety for most people. The 'secrets' of successful public speaking are simple and the skills necessary for confident and smooth, worry-free public speaking are easily learned. Public speaking is not just making presentations to groups of people or business associates; it is inherent in our daily interactions with people in all areas of life. Dr. J. Mitchell Perry will discuss the theory and methods of successful public speaking, and he will illustrate how each of us can experience confidence when speaking to others and achieve immediate positive results through our public presentations.

Foundations of Superlative Leadership
Researchers have found that the superlative leader possesses an intense vision and focus regarding goals, excellent communication skills, and unshakable conviction to beliefs. The person who has superlative leadership skills impacts others with a powerful first impression and a plethora of other outstanding qualities. Dr. J. Mitchell Perry discusses ways in which self-knowledge, openness to new ideas, high self-concept, goal setting, praising and reprimands, and other elements lay the foundations of superlative leadership.

Listening for Accuracy
Most people do not listen; instead, they wait for the other person to stop talking so they can start. And, while they could be listening, they are rehearsing what they will say next. Once effective listening is developed, it is instantly productive. One important benefit derived from effective listening is we increase the accuracy of what we hear. This results in focused and direct interchanges, in a more open and less defensive style of communication, and in a personal warmth with other people. Using entertaining and enlightening anecdotes, Dr. J. Mitchell Perry will illustrate effective listening and help you develop this skill so you too can achieve immediate positive results.

Optimum Marketing: Differentiating Yourself, Your Business, Your Product
As we find ourselves in the midst of this information age dominated by our high-tech/high-touch society, we have also experienced a tremendous increase in individual initiative, entrepreneurship, and small businesses. There is a plethora of markets available for your skills, your business, and your product. What exactly is your product? There are many vital considerations to optimum positioning such as demographics, geographics, cultural perceptions, and strategizing.

Join Dr. J. Mitchell Perry in exploring and considering some essential variables as you shoot for success in a world that is becoming ever more complex.

Prospering Through Change: Thriving on the Unpredictable
Someone once said, "Change is inevitable, and the only thing we can count is change." We know that we will change, nonetheless, we have trouble translating what we know in our heads to what we feel comfortable with in our guts.

Many of the very large American corporations are losing market share, simply because they are unable to move quickly and respond faster to market changes.

We must completely rethink how we look at change. We have to learn ways to transform ourselves, to embrace change, cultivate it as a source of energy and enrichment for ourselves and our companies, and find ways to completely turn inside-out the way we look at everything.

Dr. J. Mitchell Perry shares some of the techniques you can use to improve your ability to prosper through change and learn how you can be in charge of change, instead of letting change be in charge of you.

Reducing Resistance and Defenses
The effort required to convince others of your point of view can often be reduced simply by understanding how to first make them receptive to your message. The technique requires attention to defense-reducing tactics which reward the speaker with a less resistant listener. With the barriers to communication at least temporarily diminished, the speaker will now have a greater opportunity to present his position and build a foundation for trust and understanding.

Resolving Conflict for Outstanding Results
People avoid rather than resolve conflict in the mistaken belief that if problems are swept under a rug, they will disappear. Dr. J. Mitchell Perry explains how this method of dealing with problems will only increase their magnitude and discusses methods of conflict resolution which can be used in customer relations, employee-employee confrontations, and management dealing with personnel in the professional environment.

Your Vision is the Mission
The key to greater success is clarity of mission and goals. It's evident that most people have no mission and if they do, it's unclear; they're passing life with time rather than passing time with life. How do you define a mission and what are appropriate goals? How do they work together? What do they mean to an individual and to an organization? How can they be implemented? Research shows that success springs from a clear mission, when individuals and organizations know precisely what they're doing and why.

Dr. J. Mitchell Perry will explore the ways you and your company can establish a clear mission and a set of goals. Through this presentation, you'll be familiarized with the ways to build the confidence to lead, plus how to state goals and the means to determine them realistically. Join Dr. Perry for an introduction on developing and presenting a clear mission to a company for optimum benefit.

Achieving Personal and Professional Balance
People are required to juggle a number of roles which include a career, family, social obligations, and/or a variety of other commitments and responsibilities. It is important to balance priorities to accomplish objectives and maintain control over one's life. Suggestions are offered on ways to manage time and Dr. J. Mitchell Perry deals specifically with how to blend personal and professional lives to achieve satisfaction and happiness in both.

The Business of Living: New Directions From Global Impact
Are we suffering from an obsession with success? Will our ethics and morals withstand the test of time? Should we have children? These are some of the questions we ask ourselves as we enter this new age. Clearly, we are redefining what is important in life and work. We seem to be rethinking greed and are opting to return to an intact family. We are choosing to not stay in one job forever. Increasingly, we begin to view life through a wide-angle lens - looking now at the planet, world economy, and world peace. We are reaching to find new meaning in what we do, as well as reexamining who we are and how we think. And through all this, we are accepting more responsibility for our own destiny. Share in a discussion about the "business of living"' and learn what implications these changes will have on your personal and professional life.

Coping with Stress and Distress
The very act of living and interacting with others places pressure on the mental resources of some, while exhilarating and challenging others. Why do some of us perceive as stress and respond with tension to those circumstances which merely give others a fresh zest for life? Learn to decrease the negative effects of stress while at the same time recognizing certain types of stress as beneficial and necessary to both personal and professional progress. The Art of Referrals for Mega Business Development If you don't like cold calls, and you want much more qualified busi-ness, then the art of gaining referrals is the only way to go because:

• the clients are already connected,
• they are pre-qualified,
• your present clients are helping,
• little time is wasted
• you are in a better mood,
• you build on your strengths, and
• you have more fun and build business.
  

So, your greatest asset is your existing client base! Learn techniques for tapping this asset more effectively from Dr. J. Mitchell Perry.

Closing the Sale for a Lifetime of Business
Research shows that it takes an average of five contacts with a customer to close a sale. Most salespeople have trouble asking for the business even once! Just how do you keep a customer over the long haul? In World Class Selling: How to Sell with all the Class in the World, we discussed making the sales opportunity happen. Now, learn to develop your experienced sales skills one step further. Enhance your championship selling with surefire methods to overcome objections, close the sale, and confirm quality, long-lasting relationships for a life-time of world class selling.

Extraordinary Customer Service
Extraordinary customer service or garden variety service? Which is preferred? Research shows that disgruntled customers will each tell between 9 and 20 people about their dissatisfaction. With this in mind, Dr. J. Mitchell Perry presents the elements of extraordinary customer service - first impressions, the power of your voice, humor, feelings, and identification - and how to use them to enhance your profes-sional relations with customers. A mix of attitude, knowledge, appearance, and learned skills, extraordinary customer service will reap, for the user, extraordinary results.

Getting Individuals to Team: From You or Me to You and Me
Cooperation maximizes the power of the group, both in sales management and administrative management. This session, presented by Dr. J. Mitchell Perry, con-centrates on the strategic importance of building The Team Skill, the key to business success in the 90's. Personal perspectives about working with others and foundations for getting cooperation will be explored. You will learn new skills in thinking and optimizing a group's power.

Articles by Dr. J. Mitchell Perry:

• Staying Focused on the Job During a National Crisis