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 The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Programby Martha Rogers, Don Peppers and Bob Dorf The One to One Fieldbook: The Complete Toolkit for Implementing a 1to1 Marketing Program, authored by Don Peppers, Martha Rogers and Bob Dorf, complements Peppers and Rogers' earlier books perfectly and shows how one-to-one strategy can be applied on a day-to-day basis. The Fieldbook, released January 1999, contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed instructions for planning, implementing, revolutionizing, and upgrading a firm's one-to-one programs. Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order. Enterprise One to One: Tools for Competing in the Interactive Age by Martha Rogers and Don Peppers  Enterprise One to One: Tools for Competing in the Interactive Age is Don Peppers and Martha Rogers' second book, released in January 1997. Enterprise One to One lays out a competitive strategy that weaves together interactivity, the customer database, and mass customization, to make an enterprise nearly invulnerable to competition, with respect to its relationship with any individual customer. To implement the strategy, however, the enterprise must be capable of integrating the feedback it gets from individual customers into its production, logistics and service delivery operations, and ensure that the dialogue with any single customer always picks up where it left off last. If it succeeds, then the one-to-one enterprise will capture a customer's loyalty virtually forever, probably even increasing the customer's loyalty from generation to generation.Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order.  The One to One Future: Building Relationships One Customer at a Timeby Martha Rogers and Don Peppers The One to One Future: Building Relationships One Customer at a Time was re-released in paperback, with an all-new User's Guide. It has been revised and updated to discuss the impact of the Internet on businesses today. In 1993 when it was originally released, it caused a bit of a stir. Tom Peters named it, 'Book of the year,' and George Gendron, Editor-in-Chief of Inc. magazine, boldly proclaimed, 'This isn't the book of the year...it's one of the two or three most important business books ever written.' This international bestselling book has become '...one of the bibles of the new marketing,' according to BusinessWeek. Future takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Click here to learn more about this book and to order it securely online from Amazon.com. When the Amazon.com screen comes up, simply click "add it to your shopping cart" to order. |
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