Campaigns, Candidates, and Connecting. For more than thirty years, Phil Noble has been working on political and public affairs campaigns and elections in the United States and across the globe. As an expert on the internet and online media, Noble was an early advisor to the Obama campaign and a member of the campaign’s steering committee in South Carolina. Additionally, he has worked with a wide variety of media companies, corporations, governments and non-profits groups on how to apply the lessons of online politics to other industries. He mixes his southern humor with his deep knowledge of campaigning to explain the ways in which the internet is changing the face of elections and politics. He explains how progressive internet campaigns—and the candidates who take advantage of this resource—are impacting the fields of media and marketing and generally revolutionizing the way people connect with one another.

New Threats and Opportunities - Political and Public Affairs for Business in the New Internet Age. Traditionally, marketing and corporate communication is “top down.” Companies sell to their customers. Then, once the product has sold, or not sold, they do research to figure out why. Phil Noble explains why the Internet provides a whole new set of tools and strategies that creates vast new possibilities. “Bottom up” communications begins with customers telling companies what they want and continuing to communicate with suppliers, partners, media, etc. throughout the whole value chain. This new form is one of the many new opportunities created by the Internet Age, and the question is—will companies take advantage? Noble calls on his years of experience in listening to voters and then communicating with them about what they want and applies this to the modern business world. Noble calls on numerous examples from successful corporate online marketing campaigns—and the wildly popular and effective Obama campaign—to deliver a humorous, engaging, and eye-opening presentation.

Obama and the Internet - A Political Revolution. Noble explains how Barack Obama’s presidential campaign has changed the way campaigns are run. By taking advantage of the speed and efficiency of the Internet, Obama has mobilized huge numbers of new voters and expanded his fund-raising base to unprecedented levels. Noble outlines how this was done, what it means for American politics, and why this is only the beginning.

Innovate or Die - 10 Online Ideas that are Changing the World in Business and Politics. Calling on his years of experience as the producer of PoliticsOnline, the earliest, and still most-up-to-date, website tracking the daily role the Internet plays in politics, Noble discusses the ten innovative tactics being used by political campaigns to garner support and raise awareness and funds and how those tactics can be applied to business and marketing.