Our conference workshop will give your attendees a crash course in Personal Branding, and teach them how to create tools and money-making strategies they can put into action immediately. We will reveal the secrets of niche marketing, brand building, personal brochures, direct mail, and even give them a complete 12-month marketing plan.

• Marketing is More Critical Than Sales
• Visibility is More Important Than Ability
• Perception Becomes Reality
• People Do Business with People They Like

• Positioning Yourself
• Target Marketing
• Marketing Channels

• Your Most Important Marketing Tool
• 4 Steps to Creating an Effective Brochure
• Typesetting and Printing
• Using Your Brochure

• Why Direct Mail
• Common Direct Mail Mistakes
• Personal Postcards, Newsletters & Sales Letters
• Mailing Strategies
• Building a Client Database
• Using Direct Mail to Build a Referral Business

• User Friendly
• Good Design
• Value Content

• Naming Your Company
• Slogans & Logos