Note: These descriptions are meant to provide an overall understanding of the topic and what audiences will learn. These are not "canned" presentations. Due to the nature of the subject matter, all presentations are customized for a client's specific industry, providing the most relevant, up-to-date information for growing business. Relating, Not Translating
Kelly's most popular topic, Relating, Not Translating explains why marketing to Latinos involves more than simply translating your message into Spanish. You need to reach Latinos intellectually, rationally, emotionally, and most importantly, culturally. In this session, you'll learn the most common mistakes made in marketing to Latinos, how to avoid them, and how to specifically reach your target consumer in a culturally relevant way that will increase sales and profits, today and manana. Your audience will leave with specific tools they can implement right away. "Spanglish" and "Transcreation" will also be discussed, as well as do's and don'ts.
Latinos: A Marketer's Dream
Learn about the 3 L's: that the Latino market is large, lucrative and loyal, making this segment truly a marketer's dream. You'll see how the "Latinization of America" is changing the landscape all around us and how major companies and brands are changing their businesses to capture the hearts and wallets of this exploding population. Learn why advertising and marketing budgets are decreasing in general, but increasing for Hispanic marketing. Latinos are avid consumers, big spenders, fiercely brand loyal and powerfully influential. Learn why and how your brand or service should consider this incredible market and how you can grow your sales and profits.
The 4 Latino Mindsets
It's not a "one size fits all" world! There are four specific Latino cultural mindsets. To effectively market to U.S. Hispanics, you must first understand which one(s) are right for your brand or product and how to best reach those Latinos. Acculturation is explained and used to determine which Latino mindset offers the best high-potential target consumer for your business.
Fusion Marketing
Within the total U.S. Latino population, the largest sub-segment is a group of Latinos who are already "fused" with the general market. These Latinos are bilingual, bicultural and the ones every advertiser and marketer wants. They're affluent, hip and highly brand conscious and brand loyal. Learn who these Latinos are, how to reach them and how to make your brand their brand of choice. Spanglish, a controversial but rapidly-growing language, is also discussed.
