Breakthrough Business Development: A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level
by Duncan MacPherson and David Miller

A business development methodology that focuses on a business's most profitable customers to increase income

The authors argue that in most businesses, 80 percent of the business done comes from 20 percent of the clients. This book offers a proven process for maximizing a business's most valuable client assets and developing a personalized business development plan for efficiently mining the untapped potential in customers and prospects. Readers will learn to attract and keep valuable clients while running their businesses more efficiently than ever with a four-step, 14-week program that will knock any business into shape. The book also includes handy forms and templates to help readers create their own personalized business development plans.

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The Promise of the Future: A Financial Advisor’s Guide to Effective Marketing
by Duncan MacPherson

More than ever, financial advisors must rely on a strategic approach to attracting and keeping good clients. It is essential that they develop a blueprint to guide them in an increasingly demanding marketplace. In this book, Duncan MacPherson reveals specific techniques that are easy to implement but often overlooked.

This book will show you how to:

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Articles by Duncan MacPherson:

• The Winning Edge Revisited
  
• The Power of Predisposition
  
• Building Bridges