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Valuable information on the Mature Marketplace, including the 5 Key Concepts that motivate them, the Top 3 Reasons they buy and the physical and cognitive changes that determine their purchase decisions.

Positioning Your Business for Success – practical tips on setting your business apart from the competition in order to meet the unique demands of the Mature Marketplace.

The Relationship Imperative – guidelines on nurturing customer relationships that earn repeat business and build customer advocacy, along with Relationship Marketing strategies that stand the test of time.

Creative Marketing Tools – “How-To’s” on Writing the Perfect Sales Letter, Creating Effective Print & Broadcast Ads, Retention Marketing programs, and Free Media and Community Outreach opportunities.