Those who sell most successfully do so because they bring enthusiasm and passion to the effort. When these same people try to explain to others how to sell well, however, they often find it difficult to translate that enthusiasm and passion into print. Lloyd, though, gives it his all. He has been selling successfully for 30 years. He has sold insurance, real estate, and securities, and now he sells selling. For "as little as $5000" he will present a "live Steven Lloyd event," or for only $375 an hour he can conduct a personalized Belief Replacement Coaching session. Selling from the Heart explains "belief replacement coaching" and more than two dozen other techniques Lloyd has protected with trademarks or servicemarks. His focus here, though, is "emotional selling." The key to emotional selling is to uncover the customer's needs. Sales success comes not when a salesperson sells a product but rather when the salesperson sells himself or herself to the customer. Besides explaining these concepts, Lloyd includes specific, practical tips for sales prospecting, follow-up calls, etc.

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