Target: Manufacturers, manufacturer's representatives and factory salespeople

Description: Learn how to be more successful with the buying departments at all retail stores. Are you getting all the business that you deserve? If you understand exactly how retail store buyer's think, you can dramatically grow your sales.

Topics covered: Think like a merchant; how a buyer looks at vendors; how buyers build merchandise assortments; dealing with 8 different buyer's personalities; the buying office; best sellers; advertising strategy; differentiation; rebates/coop and financial incentives; markdowns; the 6 qualities of the best manufacturers; packaging; promotional space; signing and displays; retail math; US retail law; inventory management and much more.

Target: Retail store operators and sales people

Description: Learn to dramatically set your business apart from your competition, close sales and encourage repeat business.

Topics covered: Building a dynamic merchandise assortment that the consumer craves; offering brand names vs. lesser known goods; good, better, best; basic products vs. promotional vs. cutting edge; your store is a brand; great advertising that grabs the consumer; scintillating in-store product presentations that motivate customers to buy; effectively utilizing promotional space; signing; relationships with your suppliers; customer service and other wonderful things your competition doesn't offer; pricing to improve your profitability; mission statements and much more.

Target: Manufacturers, manufacturer's representatives and factory salespeople

Description: Examine the critical role of innovation in the customer/supplier relationship and how your factory can out-perform your competition.

Topics covered: Being on the cutting edge; can you really manufacture innovative products; what is innovative; what do retailers want; meeting the need; out packaging the competition; how to tell the market about your amazing new product; an environment that encourages innovation; screaming innovation on the sales floor and more.

Target: Retail store operators and sales people Description: How to design dramatic in-store displays that tie to your advertising and motivate the customer to buy.

Topics covered: Designing ads that attract customers; size doesn't matter; building an ad budget; sculpting the sales floor so it connects with your media message; what is your point of view; utilizing in store promotional space endcaps, wings and shippers; POP displays and more. The best ads and floor displays are reviewed.