What does it take to sell to a retail chain store? Retail Detailed: Secrets to Selling Retail Chain Stores by Merrill Lehrer will aid salespeople and manufacturers calling on retail stores to understand the chain store buyer. Comprehend how a buyer thinks and you can have an improved relationship with them. Master the way they operate, and you should be able to sell more product to the retail buyer.

Written by a respected merchandise manager and senior buyer for top US retail chain stores, this book gives the insight scoop on the buyer's thought processes.

Buyers don't have time for teaching you what they want for their stores. Retail Detailed: Secrets to Selling Retail Chain Stores will help you to evaluate their needs and principles.

Learn how buyers: pick vendors, build product assortments, design advertising, demand financial incentives, utilize retail math and inventory management, follow retail law, require markdowns and more.

Testimonials for book from Amazon:

Enjoyed the book! Appropriate for any skill level, Retail Detailed teaches new key account managers what they need to know to be successful, and reminds professional sales ego's what they must not forget. A must read to get the inside information!

For years, I've battled numerous superstore and chain store buyers, trying to get my stuff into their stores. Their logic totally defied me. This book cuts through their games and thinking and delivers the truth, once and for all. About time that someone wrote this. It's helped me to increase my sales and lower my frustration with retailers.