The development & delivery process includes:

• Needs Assessment/Determination of training topics
• Development of training content (concepts, examples   and exercices)
• Design of training formats (workbooks and other   media, class sizes and schedules, etc.)

Kotler Institute offers company and public training in Consumer Marketing and Business Marketing.

Company Training Program:
Company marketing training programs can be more than a vague idea that staff will come back to work better informed. Amid all the buzzwords used by today's adult learning professionals what is lost is the cold reality that the product is seldom fully customized and final preparation and facilitation do not drive toward strategic and tactical marketing decision. The company's strategic goals are better served by a training that:

• Helps staff to differentiate your business from its competitors in the marketplace
• Supports and reinforces business strategy
• Reflects your own and best practice business processes
• Uses company and industry business cases to drive the training toward action
• Is conducted by experienced marketers

Kotler Institute's marketing training mission is to provide not only the platform of knowledge and shared marketing language that our customers need, but the focus on company and industry challenges necessary to achieve real results. We accomplish this through a consultative training methodology that builds company strategic vision and unique business challenges into a thorough and interactive training program. Everyone from sales and marketing managers to business unit presidents and CEOs has received these programs with acclaim.

Company Training Development:
In brief, the development of a consultative training program moves through the following stages:

1. Audit and Assessment of Training Needs
2. Training Model Selection
3. Training Topics Selection
4. Industry Business Case Selection
5. Development of Company Strategic Business Cases
6. Delivery of Training Materials and Seminar Facilitation
7. Evaluation
8. Report on Business Results

Company Training Options:
The Training Models are built around the core 3-4 day Consumer Marketing and Business Marketing consultative training seminars: this training material covers all of the key elements of marketing strategy. Model One focuses on learning to build winning marketing plans through knowledge of best practices, application of best practices to stimulating business cases, and a final exercise of applying new skills to the company's marketing challenges. Model Two is similar, but employs a number of company business cases throughout the training. The final exercise is devoted to assembling compelling draft marketing plans for the represented business units.

The content of the training will be decided in consultation with the client and in accordance with the time limitations imposed by the chosen training schedule. Sample training agendas are available on request.