“Nirmalya Kumar sets out very clearly how marketing transformations such as focusing a brand portfolio can be a critical factor for creating long-term profitable growth and significant value for the business.”
Anthony Burgmans
Chairman, Unilever N.V., Netherlands

“In Marketing as Strategy Nirmalya Kumar provides brilliant insights into how his strategic approach to marketing can transform corporations and enable them to build sustainable growth platforms. All marketers would do well to heed his insights and follow his sage advice.”
Bill George
Former Chairman and CEO, Medtronic Inc.

“Kumar has succeeded admirably in opening up a new page in the theory and practice of marketing.”
Philip Kotler
Northwestern University