Suggested Topics:

Change:

Why America Won't Be Much Different in 2057

THE 45-MINUTE ROADMAP TO LIVING AND DOING BUSINESS IN THE USA OVER THE NEXT 50 YEARS.... EXCERPT:
“While it is true that there are many forces mitigating change in America and that America won’t be exactly the same in the next few decades, it is equally true that America has never been ‘the same’ for very long at any other time in history. At the same time, there are very definitely American Constants, including the National Character and a unique economic, social and political framework that have been, are, and will continue to be unchanging fundamentals we can count on. The American Citizen and the American Consumer share a great many decipherable traits and common cultureographies....”

The 10 Things you need to know to take your presentation skills from "Passable" to "Brilliant!" in six hours
Better Presentation Skills In One Day - Guaranteed!
Making presentations is a key to corporate success and professional advancement yet most executives have not attained full confidence and mastery in their presentational skills. In this 1/2-day or Full-day session, Krubski guarantees to elevate the presentational skills of up to 10 participating executives in a single session. Drawing on his own experience as a public speaker/presenter, as well as his experience as a television producer/director, Krubski makes presenting effectively both FUN and profitable

Making Change Happen/Making the Most of Change:
The 10 Things you need to know to create change, manage change, get comfortable with change, and profit from change

Everyone talks about the challenges and demands of the Change that is "happenning" all around them. In this interactive 1/2-day or Full-day session, Krubski provides actionable techniques for precipitating and exploiting change as a positive business-building tool for yourself and for your company.

Promotion and Marketing:

In this stimulating process, Krubski provides a blueprint for bringing out the "Barnum" in every level and discipline of manager - simultaneously making you comfortable being an active and visible part of the public face of the corporation.

Internal Promotion 3.0
Selling your product or your company outside the corporation is challenging, but all too often selling your ideas inside the company is even more difficult.

Krubski provides ten lessons for effective promotion of ideas to managers and subordinates alike.

The Commercial Community Connection
Getting people in the community to see you and your business in a positive light means that much more marketing leverage. People still prefer to do business with people they know.

In this interactive and engaging presentation, Krubski provides an actionable plan for leveraging friends and contacts to build your business while feeling good about it.

Selling Like a Superstar
The greatest obstacle to effective selling is taking on an "external sales persona" - an outer of how we think a salesperson should act.

In this stimulating and liberating process, Krubski demonstrates how the most effective sales techniques are developed from and connected to who we are as individuals. He shows how to turn your personality into fuel for a powerful selling machine.

Warming Up to Cold-Calling
If you're like most sales people, any excuse is preferable to cold-calling. If you're like most sales managers, it's difficult to get your sales force to do something that you, yourself, may find distasteful or unpleasant. That's why so many companies are increasingly reliant on "pre-qualified" lists. The problem is that you, and your competitors, are all working with the same lists.

In this engaging and re-assuring process, Krubski shares the secret of turning off-putting cold-calling into the stimulating process of creating new opportunities and making new "friends" in your sales job.

The Information Highway and What You Can Know About Your Prospects:
The average salesperson goes into a sales situation knowing little to nothing about their prospects other than their vital statistics, yet the information explosion provides extraordinary opportunities for knowledge about and information on most prospective leads.

In this informative and actionable presentation, Krubski provides processes and insights that will give you an "insider's" knowledge of the people you want to sell to.

Running Your Business Better than World-Class Corporations
The world's most-admired corporations operate on remarkably common and consistent principles. Many of these principles can be easily duplicated, even enhanced, by companies of lesser size and more restricted resources.

In this exciting and interactive presentation, Krubski provides an in-depth understanding of the Principles of Customer Success and offers a viable game plan for developing innovation and growth strategies for companies of all sizes.

Developing "natural-born" Leadership capabilities Leadership is neither a science nor an art, but it can be taught and learned. Most managers possess the inherent capacity to lead effectively but have not yet learned to unlock their leadership potential and deploy it as part of their management repertoire.

In this exciting and interactive presentation, Krubski provides a platform that is guaranteed to unlock the leadership potential of audience members - and to do so in a way that is consistent with the natural individual capabilities and personalities of each participant.

Getting the Most Value from EVERY Meeting Most businesses, associations, and organizations spend an extraordinary amount of unproductive time in meetings.
In this challenging and engaging interactive session, Krubski provides a fool-proof format for driving meetings to productive endings and ultimately reducing total meeting time while increasing productivity.

Communicating With the People in Your Life
Krubski draws on his experience in innovative consumer mass marketing to help you connect one-to-one with the people who matter most in your life.

Communicating With the People You Manage At Work
Having worked intimately with companies both large and small, Krubski draws on his consulting experience to help create meaningful and productive Top-Down communications models.

Communicating With the People Who Manage You At Work:
Drawing on first-hand experience with mid-level managers who need to more effectively inform, educate, guide, and influence their superiors, Krubski provides a wealth of insights into Bottom-Up communication strategies and tactics.

Understanding Innovation Motivation
Almost Every manager we've ever worked with aspires to be innovative and to define a "leadership" position for their company. Too few of the mangers we've worked with actually understand the purpose, the requirements, and the limits of innovation.

In this challenging session, Krubski provides an in-depth understanding of when and why innovation "works" and when and why it doesn't

How Much Innovation is Enough?
Some companies seem to thrive on innovation, others choke on it. In some industries, nothing less than innovative "leaps" are enough while in others, even the simplest product or process improvement can create a major competitive advantage.

In this exciting diagnostic process, Krubski provides the metrics that will help you figure out how much innovation is enough for your company and your industry.

Creating an Innovation Platform Anybody in Any Company Can Live With
The hardest part of innovation is getting everybody in the company to contribute and to "think" innovation. That is because most people are better editors than they are authors.

These simple, actionable, insights and blueprints all but ensure that everyone in your company can contribute innovative ideas at their own skill and style levels - because innovation can (and traditionally has) come from virtually anywhere in the organization

Customer-Centric Common Sense
Most companies are inwardly-focused and process-oriented. Successful and "admired" companies build their business models around the needs, requirements, demands, and cultureography of their customer.

In this exciting, interactive, presentation, you will learn how to bring the customer to the head of the marketing table and to build communications, products, and business processes that are driven by customer-centric common sense.

8 Prime Customer Types
Based on original research (The index of what Matters Mostä)) which encompasses over 22,000 respondents, this presentation defines the 8 Prime Customer Cultureographies that supersede all conventional segmentation schemes and gets to the heart of understanding your particular customer base makeup.

The Enhanced Customer Experience
Your relationship with The Customer is substantially affected by the direct interaction of that customer with your brand. The customer relationship is defined by the customer experience.

This presentation/workshop provides meaningful and new-to-the-market insights into what it takes to create a positive customer experience based on what matters most to The Customer.

Deploying Your Own 21st Century Brand Engagement Index

THE 45-MINUTE GUIDE TO MEANINGFUL METRICS FOR BRAND ENGAGEMENT EXCERPT:
“Brand Engagement is about understanding the scope and the dynamics of the connection between the cultureography of the brand and the cultureography of the customer....The key to dimensionalizing engagement lies in getting at the NATURE and the INTENSITY of those connections .

Unleashing the Natural Innovation Engine within your organization
THE 45-MINUTE MANUAL FOR RELUCTANT VISIONARIES... EXCERPT:
“You can’t begin the Journey of Innovation without having a reasonable certainty about the answers to two questions. The first is “what are the dimensions of the ‘box’ outside of which I want to think” and the second is “how do you know where you are relative to that box in the first place?” After that, the rest of the innovation project involves turning inward rather than looking outward.... I can’t tell you how many top executives hope for a case study to support every innovation initiative and don’t understand the irony the request involves....”

Building & Operating the Customer Engagement EngineTM

THE 45-MIINUTE MANUAL FOR UNDERSTANDING, DIMENSIONALIZING, AND LEVERAGING THE TERMS OF CUSTOMER ENGAGEMENT IN THE 21ST CENTURY... EXCERPT:
“The difference between a con artist and a marketer is that the marketer expends his energy on extolling the minute differentiating benefits of his superior product offering while a con artist devotes his time to understanding what makes his ‘customer tick.’ That is why marketers end up fighting major skirmishes over nuance while con artists sell bridges they don’t own and dreams without substance....This is as true of the business-to-business model as it is the consumer paradigm....”

Re-Defining the Rules of Engagement @ Retail

THE 45-MINUTE PLAN FOR TURNING RETAIL SPACE INTO VIRTUAL BRAND AMBASSADOR AND VIRTUAL SALES ASSOCIATE... EXCERPT:
“In spite of many voices proposing the imminent demise of bricks-and-mortar retailing in favor of cyber-shopping, the physical retail world is alive, well, and thriving. Retail success in the 21st Century requires a re-think of the rules of retail engagement... to be truly successful, physical retail space needs to be thought of as achieving three primary mandatories: Retail as Brand Ambassador, Retail as Virtual Sales Associate, and Retail as Chief Sales Assistant....”

Cut the cost-cutting management plan and cut in UPSIDE Leadership “In business, the next-best thing to making money has become saving money... and that’s the point, cost—cutting is not a strategy, it’s a holding action. Like all delaying tactics, if it goes on too long, you find yourself out of the fight and on the sidelines....”