To answer this tough question accurately requires an observant eye, an innovative mind and a great deal of practical information.

Sam Geist offers just that in this most-requested, fast-paced program. Developed to encourage interaction, it assists participants broaden their business perspective and begin the vital information-gathering process.

Sam Geist connects quickly with participants, involving them, challenging them from the onset. Facts are presented. Questions are asked. Specific "action" techniques, strategies and relevant examples are outlined.

Throughout the program participants are encouraged to search for new viewpoints, discover new possibilities, discuss their ideas and find appropriate answers to then "must-ask" questions in order to capitalize on their business opportunities.

QUESTIONS SUCH AS THESE ARE ASKED AND ANSWERED:

• Why should someone do business with you...rather than someone else?
• Would you do business with you? Why? Why not?
• Where do you see your business one year from today? Five years from today?
• What are you doing in your business to stay on the cutting edge of the rapidly changing marketplace?
• If your business disappeared from the face of the planet tomorrow, would anyone notice--would anyone mourn?

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Developing memorable marketing strategies.
• Providing loyalizing service.
• Maximizing staff productivity.
• Demonstrating effective leadership.

LEARN HOW-TO:

• Identify trends, develop strategies and techniques to maximize business opportunities and minimize risks.
• Utilize specific techniques to make staff ambassadors, not assassins.
• Build effective communication avenues between staff and management and customers and suppliers.

Look Out! Here Comes Tomorrow
Change

Developed to assist organizations mount an effective offense as tomorrow rapidly approaches, this program outlines a strategic action plan to enable participants to catapult themselves and their organizations ahead of the competition.

Sam defines today's marketplace parameters--indicating where tomorrow's marketplace will be. He highlights business trends and technology developments that impact your organization now--next week, next month, next year.

Using memorable examples, he discusses industry specific and worldwide situations that affect participants--and he outlines how to address those situations proactively. He raises relevant issues. He provides timely information. He stimulates participants' awareness--encourages them toward action.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Developing the appropriate steps toward change.
• The means to re-engineer yourself and your organization for growth.
• Developing a reply to marketplace mandates.
• Maximizing your response to today's business trends and the demands of new technology.

LEARN HOW-TO:

• Identify marketplace trends that affect your industry and your organization.
• Capitalize on marketplace trends.
• Develop a focused, pro-active plan that promises both short-term and long-term results.
• Execute the plan. Re-engineer yourself--your organization, for growth.
• Capitalize on changing technology.

Mind Your Own Business.. Or Someone Else Will
Creating High Performance
Spend time with Sam as he outlines viable strategies to re-energize yourself & your staff. It will enhance performance all around.

Performance is the key to success. Good intentions are after all, only intentions.

To ensure you use the most appropriate tools to "mind your own business" better than anyone else, Sam explores specific areas that are of interest and concern to you, your organization, your staff.

PROGRAM INCLUDES SPECIFIC COMPONENTS SUCH AS THE FOLLOWING:

• Achieving Personal Excellence
  -strategies to maximize time
  -effective communication strategies
  -benchmarking
• Developing Effective Leadership
  -the benefits and how-to's of superior leadership
• Training and Teambuilding
  -the value of an empowered team
  -how-to develop a training program
• Winning in Today's Marketplace
  -the 'paint brush theory', (i.e.) the job is never done
• Sales Power
  -selling as a factor of communication

Note: Program is customized expressly for participants, with material specified to satisfy your particular requirements and challenges. The number of components included is dependent on program length.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Utilizing your time, your relationships with customers and staff, your resources and yourself better.
• The very real benefits of minding your own business better.

LEARN HOW-TO:

• Develop effective teambuilding and leadership techniques.
• Enhance your communication skills.
• Empower others to work more effectively.
• Incorporate winning strategies into all aspects of your environment.

If I Hear Customer Service One More Time, I'll...
Customer Service
This definitive program on customer service focuses on the goal of every organization-- achieving zero customer defections. It concentrates on service strategies that encourage customers to return--again and again.

Sam outlines strategies that ensure exceptional service is rendered in the territory that really counts...the three feet between you and your customer.

Since service occupies no shelf space, needs no inventory and is never stale dated, Sam illustrates why "service" is really your only profit center.

Considering that the bottomline in every business is profitability, Sam outlines how to capitalize on the ramifications of the equation, "frontline = bottomline."

Incorporate service excellence beyond lip service. Use the innovative techniques to deliver on your promise--to be better than you were yesterday...better than your competition is today.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Invaluable techniques to distinguish your staff, your organization from everyone in the marketplace.
• Excellent ideas that make you top-of-mind in your customers' plans--and loyalize them for the long term.
• The tenets of 'heroic' service (that is, uncompromising, unconditional customer regard) and how to instill them into your organization, everyday.

LEARN HOW-TO:

• Maximize the crucial service "territory" between you & your customers.
• Identify and utilize new ways to exceed customers' expectations.
• Transform customer service "intangibles" into "tangibles".
• Make outstanding service your critical advantage.

Differentiate... or Die
Marketing Strategy

There is no better time than right now to adopt a bold plan...to take a firm stand to differentiate yourself and your organization from your competitors.

This seminar has been developed specifically to offer participants effective differentiation strategies. Sam discusses how to use differentiation to grow your organization, enhance your profitability, and keep customers loyal.

By understanding the integral role that differentiation plays in your organization, you learn how to stand out in a marketplace blinded by overexposure.

Come prepared to find new answers to old questions. Come prepared to discover your unique point of difference and how you can capitalize on it.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Why it is impossible to differentiate yourself by product alone.
• Why successful differentiation requires adopting a "value-added" approach.

LEARN HOW-TO:

• Identify the areas in your organization that will profit from differentiation.
• Use a differentiated communication and marketing strategy.
• Use differentiation to create a dilemma for your customers.
• Search out differentiation--not hide from it.

Meeting the Challenge of Goliath
Competition
A well-targeted aggressive offensive is advantageous to competing against "the big guys"--the giant marketers. In this program, Sam discusses how to mount such an offense.

Knowing your opponents well enables you to execute light-footed maneuvers to enhance your opportunities in today's competitive environment.

Increase your strengths and minimize your weaknesses by utilizing the unique proactive strategies that Sam details. Adapt the innovative, how-to survive and thrive techniques. They'll instigate a focused approach. They'll solidify a plan of action. They'll provide you with powerful advantages to assist you beat the challenge of the giants.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• The guiding principles and operating strategies of one of America's most successful giants, Wal-Mart are outlined.
• Adapting the strategy of giants to the situation of David.

LEARN HOW-TO:

• Grow your competitive advantage through differentiated product, price, service & image.
• Create an aggressive marketing approach.
• Discover proven techniques to increase your average sales and your bottomline profitability.
• Merchandise from your customers' perspective.

Start Up, Growth, Maturity and Decline
Management
The life of every business--whether it be manufacturing, retailing or service, evolves through stages, which begins with start up and ends with decline.

This seminar provides a better understanding of the evolution process, so the response at each stage will be more impactful--more successful.

Discover how to create expanded business opportunities by re-inventing your business from both an external and internal perspective. Come away ready to initiate a successful action plan for today...for tomorrow.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• The characteristics of each business cycle, as well as the key considerations of each stage and your roles and responsibilities in it.
• Specific how-to solutions, appropriate new techniques and proven action strategies.
• The means to maximize opportunities and minimize inherent problems and risks along the way.

LEARN HOW-TO:

• Re-focus your perspective to the changing task at hand.
• Identify accurately your business' life stage.
• Develop and revise strategies appropriate to each stage, that reflect market interest, competitive activity and product/service proliferation.

You Pay Bills With Dollars... Not Percentages
Merchandising
Inventory! Your largest financial asset. Nowhere are the results of business management more evident than in inventory planning and control.

GMROI (Gross Margin Return On Investment) is one of the most effective methods to control inventory and understand the business of profits versus return on investment.

During this program Sam highlights GMROI, outlines its benefits, and provides hands-on instruction in its calculation and application to specific categories. Whether you are a veteran or a rookie, use it to assist you identify and evaluate whether the desired gross margin is being earned by your inventory.

By program end, you will be able to ensure that your inventory works as hard for your business as you do.

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Outline of the GMROI principle.
• GMROI calculation details.
• Uses of GMROI to maximize merchandising dollars.

LEARN HOW-TO:

• Better understand the concept of GMROI, as well as its value as a merchandising and buying tool to significantly increase your inventory productivity.
• Identify your product winners and products starving to become winners. Identify "lazy assets".
• Produce realistic sales and inventory budget complete with enhanced buying/merchandising plans based on GMROI.

Would You Work For You?
Maximizing Leadership Potential
No matter whether you are a leader of many, a leader of few or a leader of only yourself, effective leadership is the major element in both personal and business success. The challenge to lead well--very well has never been greater than it is now as we enter the 21st Century. An affirmative answer to that tough question, "would you work for you?" has never been more vital.

This fast-paced program focuses on the tenets of leadership, concentrating on increasing participants' effectiveness in their role. Specifically the program highlights three tough challenges faced by leaders of today--and tomorrow:
-Marketplace forces (controllable and uncontrollable) are outlined.
-People issues (knowing and motivating staff) are outlined.
-Leadership competencies are analyzed.

In this program, Sam Geist encourages participants to look in the mirror and be accountable for who they see there. He feels that once participants see themselves with all their warts, they are able to make the changes necessary to become just the type of leader they would like to work for.

Many questions are asked--honest answers are sought--and implementable leadership strategies and techniques are detailed.

Participants leave with a re-newed vision, viable ideas and adaptable strategies so they are able to answer, "would you work for you?" affirmatively.

"A great leader sees his people not as they are, but as they can grow to be."
-- Sam Geist

BY PROGRAM'S END THESE BUSINESS ISSUES HAVE BEEN DISCUSSED:

• Realizing the impact of marketplace forces.
• Recognizing oneself and the impact of one's actions.
• Identifying and implementing "roles" within one's job description.
• Determining a leadership "style".
• Communicating with staff--effectively.
• Motivating staff toward improved performance.
• Enhancing leadership skills.

LEARN HOW-TO:

• Encourage participants develop a broadened perspective of the issues that affect themselves, their staff and their business.
• Assist participants maximize their potential by becoming conversant in marketplace forces, people issues and leadership competencies.