The old ways of selling are dead. The archaic sales models of the last century are becoming increasingly ineffective. Today’s economy and today’s buyers demand a fresh approach. Those who master it first will be the most successful, both today and tomorrow.

Five Keys to Selling in Tough Times
How to grow your sales in a shrinking economy

Selling in a good economy is easy. Selling in a bad economy is a lot more challenging. But there are still sales to be made. The only question is, will they be made by you or your competitors?

The Myth of Price
Why you should charge more and how to do it

Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait-immediately after this revealing presentation you’ll be raising your prices and reaping the rewards.

The Tao of Selling
An enlightened approach to increasing your sales

Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence and enthusiasm.

Never Sell Ice to Eskimos
A practical program for powerful prospecting

Want more sales? You need more prospects. (And not just any prospects-quality prospects!) But most salespeople avoid prospecting because it’s traditionally frustrating, time-consuming and unproductive. It doesn’t have to be, though. In fact, prospecting can be relatively easy and highly effective. That is, if you know the secrets to doing it right.

Talking Your Way Into the Sale
How to create and deliver powerful presentations

A great sales presentation grabs the prospect’s attention, holds their interest and makes them want to buy now. A poor presentation costs you the sale. Whether you’re selling to consumers or businesses, you need your presentations to be as effective as possible.

The Physics of Closing
How to make the hardest part of the sale easy

There’s no magic to closing. (Although if you do the right things, they work like magic.) Effective closing is about physics. Physics?? That’s right, physics. (Along with a little psychology, economics and cryptology thrown in.) Fortunately, you don’t need a PhD to improve your closing ratio. (You don’t even need any previous science classes.)

When Bad Things Happen to Good Customers
How to transform customers from enraged to ecstatic

Mistakes happen. No matter how hard you try to prevent them. Fortunately, mistakes can be overcome and even turned to your advantage if you know what to do.

It’s NOT Who You Know
Making the most of meeting and mingling

To succeed in today’s world, you need networks of strong relationships to provide you with support, information, and opportunities. But how do you build relationships with people you don’t know? What do you say to total strangers? And where do you go from there?

Standing Room Only
How to boost attendance at your next event

Whether you’re planning a monthly meeting, a public seminar or an international convention, you want as many attendees as possible. The more people you have at your event, the more revenue you generate from registrations, the more exposure your sponsors receive and the more value your attendees derive from networking.