Innovative ways to incorporate and understand the design elements of color and light

As professional designers and architects, we all know that using the design tools of color and light can sometimes be frustrating…. But not if we first understand the science based interconnection between the electromagnetic energies of color and light. In this faced paced and interactive 2 hour session, Deborah will demystify the scientific properties of light and explain the visual spectrum of color in a way that will open your eyes to the endless possibilities of your own talent while offering you the skills to set your work apart. With hands-on demonstrations and real world examples, design pros will learn :

? How to understand the interconnection of color and light from a user-friendly scientific perspective

? Explore research- driven findings relating to the human need for color and light, and discover how as designers we can make a difference in the lives of all who occupy that space

? Discover how the coloration of interior products and surfaces can be manipulated in order to compliment and enhance the overall project color scheme while avoiding unnecessary “color failures” and costly mistakes

? Learn simple and affordable techniques using color and light to visually enhance any space while adding to the comfort level, productivity and performance of all occupants.

Fresh Ideas for Stale Inventories

Unique merchandizing techniques to make home sales soar !

From small- town contractor to national level homebuilder, staying current with the latest in home design trends WITHOUT compromising existing construction techniques and tight profit margins is a tough challenge. In this unique approach to the winning strategy of new construction merchandizing & emotions- based marketing, Deborah tackles the obstacle of “thinking out of the box” and gives you the hands- on skills to interpret and benefit from bypassing the current demand for fully ‘dressed’ models and opt instead for the real- world affordable ‘merchandizing placements’ that you can easily implement into your building practice and current housing inventory. Designed for home builders in all price markets, real estate professionals, as well as on- site design teams, everyone involved with the construction and selling of a ‘spec’ house can benefit and learn from Deborah’s enlightened marketing strategies, dollar generating merchandizing techniques, and the all important display skills that are necessary to successfully turn an empty house into another successful closing!

During this 2 hour long fast- paced program, you’ll come away with several “real world” tips for successfully integrating the latest in merchandizing tips and affordable decorative upgrades into your current building practice and existing inventories so that you can turn your construction efforts into bankable dollars!

? Quick & easy merchandizing tips that sell houses

? Low cost & simple lighting tips that create spacious appeal

? No- hassle color and design options that please every buyer

? Designer upgrades WITHOUT cutting into profit margins

Design Directives

a unique look at fads, trends & classic home styles with an eye towards the future

From low volume builder to national level housing giants, staying abreast of the all importance design and decorating trends while understanding the key role they play in determining our business success is paramount in today’s housing market. In this fast paced and informative program, Deborah will review home fashion fads, current trends and decorating classics found in upscale American homes while examining the physical, emotional and psychological reasons that prompt the consumer to upgrade and desire ‘more’. With her years of ‘in the trenches’ experience and down- to- earth teaching style, audience members will learn:

? Unique insights into a home buyers mindset

? Scientific evidence supporting design preferences

? The two basic design elements that influence choice

? The primary reason why fads fade, and a trend becomes a mainstay classic …and how not to get stuck!

? Upcoming color, style and design- build trends that will set your custom and production homes apart from the pack!

Color & Light... design elements that sell !

a fresh and innovative approach for using our most powerful design tools with dollar generating results

For designers, construction pros and in-house design staff, specifying the design elements of color & light for a bath and kitchen can sometimes be frustrating… unless you first understand the technical interconnection between these two sales- generating power houses of pure energy! In this faced paced and interactive session, Deborah will explore the sales impact of color while demystifying the scientific properties of light as well as explain the visual spectrum of color in a way that will open your eyes to the endless possibilities of your own talent. With numerous hands-on demonstrations and real world kitchen and bath examples, audiences in this faced paced session will learn :

? How to understand the interconnection of color and light from a user-friendly scientific perspective so that you can use these tools to create memorable projects while enhancing YOUR bottom line!

? Explore research driven findings relating to the human need for color and light and discover how as designers we can make a difference in the lives of all who occupy that space

? Discover how the brain AND body receives, perceives, and processes the energies of color and light so that you can better understand what clients are clamoring for and how you can give it to them with dollar generating results.

? Learn simple and affordable techniques using trend setting color combinations and the latest innovations in lighting to visually enhance the kitchen and bath while adding to the comfort level of all who occupy the space

Articles by Deborah Burnett:

• Improving the Home Office