Storytelling and current research is used to explode aging stereotypes that can cause premature decline and dependency; and prevent people from being all they can be. Audiences are challenged to redefine aging in terms of lifelong personal growth. This address is a favorite of older audiences.

Majority Rules . . .
new rules and tools for succeeding in a maturing market

A wake-up call for a changing market place. This upbeat, informational presentation explores why research and advertising may no longer deliver the expected results and what you should be doing to positively impact branding, marketing, and sales. Discover how the rules have changed and the new tools available to succeed in a market that is quickly becoming more senior than junior for the first time in U.S. history.

Articles by Richard Ambrosius:

• Names and a Half-dozen Changes...
  
• Rethinking the Age Wave
  
• This is Not Your Father`s Market