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| More Information About the Author: Click Here for the Deb Schmidt, MS, APR Home Page |
10 Ways to Build Customer Loyalty, by Deb Schmidt, MS, APR
1. Take ownership of your customer`s problem„even if you are not the cause of it.
2. Follow-up with every customer who was upset or had a difficult problem.
3. Ask yourself with every customer interaction you have, "If this were me, what would I want?"
4. Thank your customers and co-workers every chance you get!
5. Fax articles or other materials to your customers if you think they can benefit from the information.
6. Remember personal details about your customers such as birthdays, children`s names and accomplishments.
7. SMILE every time you are on the telephone.
8. Look for ways to bend the rules and remove service obstacles.
9. Time is a person`s most precious commodity. Respect your customer`s time and schedule.
10. Provide your customers with respect, friendliness and knowledgeƒand, oh yes, the products and services you sell.
Copyright Debra Schmidt, MS, APR -- All rights reserved.
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